launch-day

Cascade 38 goes live at 10:00 · checklist pinned

9
  1. Thursday · launch day

  2. Tom Iversen

    Morning, everyone. Launch day. Six months of prototypes and one very patient sewing machine later, the Cascade 38 goes live at ten.

  3. Noor Haddad

    Coffee status: two pots down, kettle is on again. Newsletter is scheduled for 10:05 and the socials are queued right behind it.

  4. Marcus Hale

    Checklist, so nobody has to scroll for it:

    Cascade 38 · launch checklist

    • Store page staged
    • Spec sheet final
    • Newsletter scheduled
    • Shipping labels printed
    • Team photo at 12:00 — wear the sample colourway

  5. June Park

    Final product shots are in the shared drive. The frost on the fly-in this morning did half my job for me.

  6. Dev Okonkwo

    The apricot bar tack was Priya's call, for the record. I just sewed it forty times until it stopped fraying.

  7. Rosa Camacho

    Store page is staged. Last look before I hit publish —

    cascade-38-hero.png1.9 MB · PNG

  8. Marcus Hale

    Labels are printed and the courier has confirmed pickup at eleven. We are actually doing this.

  9. Amara Diallo

    @Priya can you give the strap copy on the spec sheet one last read? I count one “webbing” too many.

  10. Rosa Camacho

    Published. juniper.supply/cascade-38 is live. Go and look at the thing we made.

  11. Tom Iversen

    First order in. Ninety seconds. Somebody frame it.

trailhead

General basecamp · say hi

9
  1. Thursday

  2. Silas Reed

    The pallet jack has a name now. It is Gerald. This is not up for discussion.

  3. Noor Haddad

    Reminder that the studio plants get watered today. Yes, including the one by the cutting table that everyone pretends not to see.

  4. Tom Iversen

    Trail lunch on Friday to celebrate, weather permitting. Route card to follow. Bring the good sandwiches.

design-crit

Work in progress · be kind, be specific

6
  1. Wednesday

  2. Amara Diallo

    Hang-tag v3. Went back to the narrow lockup and moved the fibre content to the reverse.

    hangtag-v3.pdf640 KB · PDF

  3. June Park

    Much stronger. The tree reads at thumbnail size now, which the wide one never did.

  4. Dev Okonkwo

    One nit: bump the fibre type up a point on the reverse. The recycled number is the story, let it breathe.

supply-chain

Orders, freight, Gerald

4
  1. Wednesday

  2. Silas Reed

    Buckle restock cleared customs this morning. ETA Friday, reference JSC-2214 if anyone needs to chase it.

  3. Marcus Hale

    Counted the launch cartons twice: 240 packs boxed, 8 kept back for warranty and press. Shelf three, do not touch.

  4. Silas Reed

    Gerald and I will defend shelf three with our lives.

random

Everything that is not work

9
  1. Wednesday

  2. Dev Okonkwo

    Update: the studio dog got hold of a prototype strap. The strap survived. Officially our most rigorous field test to date.

  3. Noor Haddad

    Launch-day playlist is up. It is 40% fiddle music and I will not be apologising.

  4. June Park

    Petition to make the dog the official product tester. He works for treats and his standards are frankly higher than ours.

Rosa Camacho

Web & store

  1. Thursday

  2. Rosa Camacho

    If I disappear this morning it is because I am staring at the publish button doing breathing exercises.

  3. Priya Nair

    You have shipped every page this company has. The button should be nervous of you.

Tom Iversen

Founder

  1. Thursday

  2. Tom Iversen

    Thank you for wrangling the spec sheet this week. I know it was death by a thousand strap widths.

  3. Priya Nair

    Nine hundred and eighty grams of pack, four thousand words of copy. Seems about right.

June Park

Photography

  1. Thursday

  2. June Park

    Team photo at noon on the loading dock. Golden-ish hour is a lie at midday but the larch will do the heavy lifting.

  3. Priya Nair

    Wearing the apricot colourway. If we match, we match.

↩ to send