Fashion Website Templates

These are complete websites for independent shops: a clothing label, a jeweller, a florist, a bookshop and two furniture makers, each with its shop, product pages and the reason to visit already designed and animated. Each one is art-directed as one particular shop, so the page sells the things on the shelf before it asks for an order.

6 templates, no build step

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006 Refreshed 6 pages £29

Clothing Brand Template

A six-page clothing brand website: hand-lettered paper stickers over full-bleed photography, a shop filtered by fit and wash, a product page where you drag the jeans through two years of wear, and a bag page. Worked example: a selvage denim workshop in Leith with free repairs for life.

ScrollTriggerDraggable

053 Refreshed 5 pages 5 palettes £29

Jewellery Template

Five-page jewellery website template on a committed garnet and pink colour field: cut-out pieces on tonal tiles, a workshop hero, a made-to-order piece page with metal, size and engraving, and a raking light you sweep across the metal. Suits watches, eyewear, ceramics and any made-to-order shop.

ScrollTriggerFlip

067 Refreshed 5 pages 4 palettes £29

Florist

A five-page florist website template on one saturated colour: the shop's name runs wall to wall under a jug of flowers shot on paper of the same blue, the first screen splits ordering from weddings, the bunch page builds the bouquet stem by stem, and one order slip follows the visitor across every page. Re-point it to a flower shop, a wedding florist, a plant shop, a cake maker or a candle maker.

ScrollTriggerDraggable

025 Refreshed 6 pages £29

Bookshop Template

A six-page site for an independent bookshop where every book looks like a real paperback: a shelf of mixed spines you pull to open the book on the table below, and a front-table hero whose colour changes with the featured cover. Grainger Street Books in Newcastle is the worked example.

ScrollTrigger 3d-transforms

079 5 pages £29

Furniture Showroom

A five-page furniture showroom website template for furniture makers, lighting studios, ceramic studios, product catalogues and independent design ateliers. A bold catalogue cover leads to four dedicated object pages through a three-dimensional catalogue page turn.

ScrollTrigger scroll-reveal

061 Refreshed 9 pages 2 palettes £29

Horizontal Scroll Template

A nine-page horizontal scroll website with two switchable looks, a plaster gallery and a dark glass, where every page travels sideways past tall photographs set edge to edge. Visitors watch a sign go together, rake a lamp across gold leaf and type a name that widens the page and counts the price. Worked example: a glass gilder in Birmingham. It re-points to a gallery, an architecture practice, a creative agency, a maker or a photographer.

ScrollTrigger horizontal-scroll

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What an independent shop website has to do

A visitor to a small shop wants to see the things properly, understand why they cost what they cost, and know how to get one. A product grid of identical cards on white answers the first question badly and the other two not at all. The templates here give every shop one thing a visitor can handle, whether that is the garment, the metal, the bunch, the book or the timber, and put the price, the lead time and the next step right beside it. Most are complete multi-page sites with a shop, product pages and a bag or order slip that follows the visitor between pages.

The clothing brand template is six pages for a label with a material story, worked as a selvage denim workshop with free repairs for life. Headlines are torn paper stickers over full-bleed photographs that visitors can peel off and re-stick, the shop filters by fit and wash, and the product page has a wear-in slider that fades the same pair of jeans from day one to year two while handwritten notes point out the wear. The jewellery template is five pages on a garnet and pink colour field for a designer-maker, with cut-out pieces on tonal tiles, metal options that swap the photograph, a live engraving preview, and a raking light the visitor sweeps across the piece.

The florist template is five pages on one saturated blue, with every bunch photographed on paper of the same colour. The bunch page builds a bouquet stem by stem in a fan that visitors can swap and reorder, weddings is a pile of photographs to pick up, and a same-day cut-off clock runs in the shop's own time. The bookshop template is six pages where every book looks like a real paperback: pull a spine from the shelf and the book tips out and opens on the table below, and the front-table hero takes the colour of the featured cover.

Two are for furniture and other made objects. The furniture showroom is five pages on cobalt and warm paper, where choosing a piece turns the catalogue across a spine like a page to reveal that object's own page. The horizontal scroll template is a single page for a furniture workshop, where scrolling walks the visitor sideways past six plates, a timber picker recolours its plate and recounts the prices, and a table's dimensions draw themselves over its photograph. Both re-point to lighting, ceramics or an interiors shop.

How to put your stock into a shop template

Products, prices and options are plain markup and data attributes, so changing the range is an edit to the page rather than to the animation code.

1

Write your real products into the markup

Each product card and add button carries its name, price and options as data attributes, and the bag or order slip reads them from there. Adding a product is copying a card and changing those values.
2

Shoot your stock to match the set

Several templates stand cut-out products straight on the page colour, and the rest share one photographic grade. Photograph your stock the same way, or on a backdrop in your own ground colour, and replace the images as a set.
3

Choose a colourway or repaint the tokens

The florist and jewellery templates ship several colourways switched with one attribute on the page. The others reskin from a short token block of colours at the top of the stylesheet.
4

Connect a cart and the forms

Bags, order slips and enquiry forms are complete front ends that take no payment and send nothing. Wire them to your cart provider and a form service before taking real orders.

A florist product button: the order slip reads everything it needs from the markup

<button data-add data-id="garden-bunch"
  data-name="Garden bunch" data-detail="Medium"
  data-price="3500">Add to slip</button>

Retail & fashion at a glance

Compare the 6 templates in this category by what they do, what they are built with, and whether they run light or dark.
Template	What it does	Built with	Tone
Clothing Brand Template	A six-page clothing brand website: hand-lettered paper stickers over full-bleed photography, a shop filtered by fit and wash, a product page where you drag the jeans through two years of wear, and a bag page.	ScrollTrigger, Draggable, InertiaPlugin, Flip	Mixed
Jewellery Template	Five-page jewellery website template on a committed garnet and pink colour field: cut-out pieces on tonal tiles, a workshop hero, a made-to-order piece page with metal, size and engraving, and a raking light you sweep across the metal.	ScrollTrigger, Flip	Mixed
Florist	A five-page florist website template on one saturated colour: the shop's name runs wall to wall under a jug of flowers shot on paper of the same blue, the first screen splits ordering from weddings, the bunch page builds the bouquet stem by stem, and one order slip follows the visitor across every page.	ScrollTrigger, Draggable	Light
Bookshop Template	A six-page site for an independent bookshop where every book looks like a real paperback: a shelf of mixed spines you pull to open the book on the table below, and a front-table hero whose colour changes with the featured cover.	ScrollTrigger	Mixed
Furniture Showroom	A five-page furniture showroom website template for furniture makers, lighting studios, ceramic studios, product catalogues and independent design ateliers.	ScrollTrigger	Mixed
Horizontal Scroll Template	A nine-page horizontal scroll website with two switchable looks, a plaster gallery and a dark glass, where every page travels sideways past tall photographs set edge to edge.	ScrollTrigger	Mixed

Related guides

106 animated website templates built with GSAP (2026)

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Add GSAP animations to a Shopify theme: where the code goes, how to survive theme editor section reloads, and a scroll-reveal collection grid.

Horizontal scroll sections with GSAP ScrollTrigger

Build a pinned horizontal scroll section with GSAP ScrollTrigger: pin, scrub, and a track that slides sideways as you scroll. Complete code included.

Frequently asked questions

Can customers actually buy through these templates?

Not on their own. The bags and order slips work in full on the front end, with quantities, totals and options, but none of them takes a payment. The clothing template's checkout says plainly that nothing was charged, and the florist slip opens a prefilled order email instead. To take real orders, connect a cart such as the Shopify Buy Button, Snipcart or a Stripe Checkout session and keep the pages as the design.

Do the enquiry and booking forms send anything?

No. The appointment, reserve, repair and enquiry forms validate in the browser and say plainly that nothing was sent. Point them at Formspree, Netlify Forms, a booking tool or your CRM before using them with real customers.

Is there a template for a shop that is not fashion?

Yes. Each one is written for a particular shop but built to be re-pointed. The clothing template suits boots, waxed jackets, knitwear and leather goods. The jewellery template suits watches, eyewear and ceramics. The florist template suits a plant shop, a cake maker or a candle maker, and the two furniture templates suit lighting studios, ceramicists and interiors shops.

Do I need a build step or a framework?

No. Every template here is plain HTML, CSS and JavaScript with bundled photographs, deployed as static files. The shared bag, where there is one, keeps itself in the visitor's browser.

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